(1) What is the purpose (goal) of the design?
(To inform, persuade, sell, entertain, promote, mark, or identify? Determine how it will function)

-The purpose of the design is to inform viewers of the different aspects and functions of the car. And also to showcase the cars features and capabilities.

(2) Who is the audience?
(A specific targeted group of people. Their behavior, age, gender, ethnicity, geography, and income determining the messages, imagery, and visual approach.)

-The target audience is for potential buyers of the car and also car enthusiasts as well. These people can range from Young Adult and older (18+). Ethnicity, geography, age, is not a very important target of people, because the car is for more of people who can actually afford the car.

(3) What message needs to be communicated?
(Write the message in words and Make certain that the intended message is clear and that your design is effective)

-The message that needs to be communicated is that the car that is being promoted is an awesome performing car. The message needs to convey that it is a product that is well worth the money that you spend on it.

(4) What is the competition and marketplaace?
(How the competition has solved similar problems and to avoid solving it the same way,
list 5 reference websites below and have a description why you like this site)

-The competition is other European cars on the market like the Mercedes C300
http://www.mbusa.com/mercedes/ - Mercedes Home Page
http://www.audiusa.com/us/brand/en/models/a4_sedan.html - Audi A4 Website
http://www.bmwusa.com/Standard/Content/Vehicles/2010/3/3SedanExplore.aspx -BMW 3 Series
http://www.lexus.com/models/IS/ - Lexus IS350
http://www.lexus.com/models/IS/ -Infinity G Sedan

(5) What is the context?
(Where, how and when a design will be seen. Environment, circumstance)
Computer screen. Size, weight.

-The context of the design will be designed as a wide screen format. The product will be romanticized and will have a classy feel to the website. It will uphold a Mercedes mindset.

(6) In what voice?
(01: Personality or expressive voice. Write one sentence to describe the topic)
(02: List 5 adjectives to describe it.)

.01 The Mercedes C300 will be romanticized with the website design that will be produced as a promotional and informational website.
.02 -Classy, Elegant, Clean, Informational, Sophisticated

(7) What kind of response is desired
(If you can get the audience to react, to feel, to purchase, to think...)

-The desired response I would like the audience to have is a feeling of reassurance that they are not wasting their time by visiting the Mercedes C300 website, and also influence their decision in purchasing the car.